#Case Study#Retail#ROI
StyleMart, a 15-store fashion retail chain, was struggling with declining foot traffic and low repeat customer rates. In Q3 2023, they implemented QR Ad Studio across all locations. Here's what happened.
The Challenge
StyleMart faced three critical problems: 60% of walk-in customers never returned, they had no way to collect customer data, and their marketing was limited to expensive print campaigns with zero tracking.
The QR Strategy
QR codes deployed:
- Product QR on every price tag — linked to styling videos
- Review QR at checkout counters — collect instant feedback
- Order QR in fitting rooms — buy online if size unavailable
- Social QR at entrance — follow for exclusive deals
- Smart Landing QR on bags — post-purchase engagement
The Results (6 Months)
Key metrics:
- 40% increase in overall sales
- 12,000+ leads collected
- 4.7★ average review rating (from 3.9★)
- 35% repeat customer rate (from 12%)
- ₹2.5L saved in marketing costs monthly
📈 The biggest ROI came from Review QR — customers who left positive reviews were 3x more likely to return within 30 days.
QR Ad Studio didn't just give us QR codes. It gave us a direct line to every customer who walks through our doors. — Vikram, CEO StyleMart